Lara Q was born from a deep love for Kazakhstan.

My name is Larissa, and I was born and raised in Shymkent, in the Southen Kazakhstan. I have witnessed my hometown and my country grow and transform- the final years of Soviet era to the modern Kazakhstan, while preserving the rich history, culture, and traditions.

Kazakhstan is a vast and incredibly diverse country, impossible to discover in a single journey. That is why I chose to introduse you to the region I know best and love with all my heart.

This is how the Lara Q brand came to life.

I want to share Southern Kazakhstan with you as I experience it every day: warm, vibrant, authentic, and full of genuine hospitality. Through its people, their stories, traditions, culture, local cuisine, and the unique atmosphere that no guidebook can truly capture.

Lara Q is an invitation to experience Southern Kazakhstan through local eyes- and create memories that stay in your heart.